Maha AI Olympiad 26-27
Marathi WhatsApp campaigns for Maha AI Olympiad 26-27, with school enquiries captured and organized through Dunefox's lead management platform.
- Language
- Marathi
- Campaign channel
- Lead management
- Dunefox
- Programme
- 2026-27
Key results
- Dunefox
- lead-management platform
- Marathi
- primary communication language
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The challenge
Maha AI Olympiad 26-27 needed a clear way to introduce the programme to schools in Marathi, answer their first questions on WhatsApp, and retain every enquiry through to registration follow-up. The campaign needed to keep conversations connected to the school and give the programme team one place to see, prioritise and progress incoming interest.
What we built
Sucetas set up Marathi WhatsApp campaign journeys for the Balbharati programme and connected the responses to Dunefox, the lead-management platform developed and owned by Sucetas Technologies Private Limited. Each campaign reply becomes a lead with the conversation context attached, so the team can assign follow-up, record the next step and move qualified school enquiries through the pipeline instead of managing replies in separate chats and spreadsheets.
Marathi conversations that reach a next step
The campaign is written in Marathi for the people receiving information about the Olympiad. It introduces the programme, gives schools a direct WhatsApp path for the details they need, and makes it simple to continue the conversation at their own pace.
The goal is a useful exchange that gives the school enough context to respond, while ensuring each enquiry enters a record the programme team can act on.
From WhatsApp reply to lead follow-up
Dunefox brings the campaign reply, lead record and follow-up work into the same system. A team member can see the source campaign, the WhatsApp conversation and the lead's current stage before replying.
This entry describes the campaign and lead-management setup. It does not claim registration or conversion results.
What it does
Campaign & Messaging Architecture
- Native Marathi WhatsApp conversational journeys
- Automated inquiry resolution for tournament guidelines
- Automated inquiry routing and capture
- Contextual chat history preservation
Lead & Pipeline Management
- Centralized Dunefox lead records with attached conversation history
- Multi-tier school inquiry categorization and pipeline staging
- Automated task assignment for regional education coordinators
- Real-time team visibility into incoming institutional interest
Compliance & Transparency
- Alignment with state educational communication guidelines
- Clear opt-in and consent-compliant messaging flows
- Zero unverified enrollment claims or speculative metrics
- Structured Schema.org Event and EducationalOrganization metadata
Common questions
What is the primary communication channel for the Maha AI Olympiad 26-27?
The outreach programme utilizes native Marathi conversational journeys on WhatsApp, enabling school administrators and teachers to receive tournament information and ask questions in their preferred regional language.
How does Dunefox support the programme team during school outreach?
Dunefox connects incoming WhatsApp replies directly to structured lead records. Programme coordinators can review the full conversation context, assign follow-up tasks, and track inquiries through pipeline stages without losing context in fragmented spreadsheets.
Why was Marathi chosen as the primary language for the campaign?
Conducting outreach in Marathi ensures clear comprehension and accessibility for educators across Maharashtra, removing communication barriers and encouraging institutional participation.
What organisation oversees the Maha AI Olympiad?
The programme is organized in association with Balbharati (Maharashtra State Bureau of Textbook Production and Curriculum Research) to introduce students to modern artificial intelligence concepts.
Written for a business audience, so implementation detail is deliberately left out. Last reviewed 24 September 2026.
What this project draws on
The capabilities behind this build, and the industry it was built for.
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